About Eternal Virtue

Rooted in Compassion.
Driven by Community.

We bring people together to create local, measurable, and lasting change across Canada.

Discover Our Story
Eternal Virtue community

Our Story

Small Beginnings. Lasting Change.

Eternal Virtue volunteers serving meals in the community

What began as a small effort to provide meals has grown into a registered charity supporting Canadians through food assistance, education, and community programs.

Every initiative we run is designed to serve communities across Canada – combining immediate support with ongoing benefit (sadaqa jariya).

Our Purpose

A Stronger Canada, Together.

Guided by compassion and driven by community, we work to meet today’s needs while helping to build stronger, more supportive communities for tomorrow.

Our mission

To deliver local, measurable, and lasting impact across Canada through food assistance, education, and community programs.

Our vision

A stronger, more compassionate Canada where communities support one another and everyone has the opportunity to thrive.

Who We Are

Meet the team behind Eternal Virtue

Get to know the directors and advisors guiding our work — leaders rooted in faith, community service, and a shared commitment to creating lasting impact across Canada.

Imraan Assim

Imraan Assim

Executive Director

Siddiq Rustam

Siddiq Rustam

Founding Director

Rabia Din

Rabia Din

Director of Programming

Chris Still

Chris Still

Director of Finance