WHO WE ARE
WHO WE ARE
CANADIAN IMPACT
Eternal Virtue began over 10 years ago as a small effort to provide meals for those in need. Today, it has grown into a registered charity supporting Canadians through food assistance, education, and community programs.
Our journey reflects the power of community, faith, and collective kindness — proving that small acts of goodness can grow into lasting change.
OUR CAUSE
VISION AND MISSION
Our leadership, staff and volunteers share a vision to have thriving communities uplifted by compassion, where local acts of kindness create lasting change.
We aim to develop and deliver charitable initiatives locally, that are rewarding, infused with Prophetic kindness and continue to benefit people after they are gone - creating a legacy of goodness.
MEET THE TEAM
Imraan Assim
Executive Director
Siddiq Rustam
Founding Director
Rabia Din
Director of
Programming
Chris Still
Director of
Finance
Imraan Assim
Executive Director
Imraan Assim, the Executive Director of Eternal Virtue, brings over 20+ years of experience in Project, Commercial, Asset, Product and Requirements Management. Throughout his career, he has successfully led complex initiatives, ensuring efficiency, sustainability, and long-term value. He holds various certifications in the above areas.
Beyond his professional expertise, he has been deeply engaged in community service, advocating for causes that uplift those in need. His work in charitable projects - ranging from food relief efforts to educational support - has been driven by faith, service, and social responsibility. He is also passionate about supporting youth through ensuring they have a firm grounding in their convictions that underpin their faith.
Coming from a family with decades of service to the Muslim community, this has deeply shaped his values and commitment to giving back. Growing up, he witnessed firsthand the profound impact of charity and the importance of sustainable initiatives that benefit communities for generations.
Siddiq Rustam
Founding Director
Siddiq Rustam, the founding Director of Eternal Virtue, is a dedicated member of the Greater Toronto Area (GTA) Muslim community, recognized for his lifelong commitment to service and his profound Quranic recitations.
Professionally, Siddiq brings a strong background in Finance, Business Operations, and Community Development. A significant part of his career has focused on supporting children from financially disadvantaged families, ensuring they have access to sports and physical activities that enrich their lives.
Deeply rooted in the Muslim community, Siddiq’s commitment to volunteerism is unwavering. Whether in executive leadership roles or providing hands-on support, he consistently serves with passion and purpose.
Raised in a family with a strong tradition of service, Siddiq developed a deep sense of responsibility and compassion grounded in Islamic teachings. This dedication to charitable work led him to establish Eternal Virtue, an organization focused on creating lasting, impactful initiatives that serve as sadaqa jariya for future generations.
Rabia Din
Director of Programming
Rabia Din has worked in the non profit sector for over 18 years, leading large teams and with a strong focus on settlement, mental health and refugee centered issues. With a passion for social justice and advocacy, Rabia has been involved with numerous community initiatives and organizations.
Rabia has served as the Chair on the Board of Directors of Sakeenah Homes, an organization providing essential support and services, empowering people to become healthy, independent, and thriving members of our society.
Despite her many leadership roles, Rabia remains deeply committed to hands-on, impactful work. To inspire her network of family and friends, she launched The GOODness Movement—a 30-day Ramadan initiative encouraging small acts of charity. What started as a personal project quickly grew into a community-driven effort, mobilizing hundreds of volunteers to make a real difference through:
• Back-to-school supply drives
• Shelter meal programs
• Fundraising for families in need
• Random acts of kindness (like covering coffee shop tabs)
• Delivering food packages to children with disabilities
• Assembling hygiene kits for shelters
As an Advisor to the Eternal Virtue team, her passion, experience and deep insights will be invaluable to our mission!
Chris Still
Director of Finance
Chris is a seasoned management consultant and CPA with over seven years of experience in mergers and acquisitions (M&A) and large-scale transformations. He specializes in financial management, strategic planning, and governance — skills he will bring to strengthen Eternal Virtue’s financial oversight and internal controls.
Bond his professional achievements, Chris is deeply committed to community service. He has dedicated his time to Epilepsy South Central Ontario, serving as Treasurer for four years and President for two. His caring nature and leadership have significantly shaped the organization’s financial strategy and governance. Under his guidance, the charity's support network for individuals living with epilepsy has been strengthened, ensuring they have access to vital resources and programs.
Chris's values align closely with the mission of Eternal Virtue, a charity dedicated to creating lasting community impact. Inspired by his mother's active community involvement, Chris began volunteering at age 14, learning the importance of supporting those around him. His commitment to giving back is deeply rooted in his personal experiences and values, and was further deepened by his conversion in 2019. Chris is dedicated to ventures that continue to positively impact others long after they are gone, embodying the spirit of Eternal Virtue.
By supporting Eternal Virtue, you are not only helping those in need today - you are investing in an ongoing reward that lasts beyond a lifetime.
JOIN US IN BUILDING AN ETERNAL LEGACY OF GOOD!
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